Cannes Has Pizza
Category
Deutsch LAAbout This Project
Cannes has Pizza was a quick project by Deutsch LA to influence some influencers at The Cannes Lions International Festival of Creativity, the oscars of the advertising industry. Deutsch LA created a real time tracking web application to allow users to monitor where they could find post-drinking munchies (FREE PIZZA!). The pizza was delivered on scooters, who were all tracked via the backend of the application to allow the drunken festival-goers to see their pizza’s progress and the different places of interest where pizza had already landed.