Coach’s Corner

Most people don’t click on flash banners. I mean, why would you? But in all fairness this was more than a flash banner. The Coach’s Corner dynamic expandable banner was a challenge. Tied into the backend of CBS Sport Fantasy football, the banner allowed users to test their lineups against some of the worlds best Fantasy Football players (including former Pittsburgh Steeler coach Bill Cower). Your weekly score from your personal league was pulled into the banner and pitted head to head against the score of one of the celebrity opponents (in their league) each week.

Scores weren’t based on just your fantasy score though, because anyone can get lucky that way. Score also tabulated the quality of your coaching, meaning the scores of the players on your bench versus those who you chose to start.