Target – Made For U – College Styler

Category
Deutsch LA
About This Project

Every year, Target looks for new ways to innovate in the back to school and college seasons.

 

This year’s Made for U (Target U that is) campaign started with the College Styler. The College Styler is a tool that takes socially scraped information from Facebook, Instagram and Pinterest, combined with a short personality quiz to create shop-able dorm room styles.

 

The real focus of College Styler was to place target at the center of the two roommates coming together for the first time. Helping users to organize their shopping lists, match styles, and get to know one another in a fun, engaging and familiar experience.

 

Recognition & Press

 

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