Taco Bell Breakfast

The Taco Bell breakfast site has existed in several phases: Pre-Launch, Target Market Testing, and Post-Launch. All three renditions of the landing page looked fairly similar in terms of layout, but the branding did however change. The initial page featured an animated sun that let people know whether breakfast was being served in their area, or how long they would have to wait until it was.

Post-Launch the page now features a full menu, and comprehensive map of participating locations. Deutsch LA also attacked McDonalds with a clever breakfast campaign for Taco Bell which has resulted in significant traffic to the page since inception. Oh and the Waffle Taco did its part too.