Volkswagen Mobile Website

The Volkswagen mobile website, or VW 2.0 as it was dubbed internally was a massive undertaking. The site was built on the Sencha Touch framework to make it appear and feel like a native mobile application experience. The website was a massive improvement over the previous m.vw.com. The site jumped in JD Power & Associates Automotive Mobile Site rankings more than any site had in one year before it.

“The 2013 Automotive Mobile Site Study, which evaluates the usefulness of OEM websites in terms of meeting the needs of consumers shopping for a vehicle, and therefore driving traffic to a showroom, has ranked the newly redesigned mobile vw.com  sixth out of 33 brand sites.”