VW Superbowl + Jimmy Cliff

If you missed the superbowl spot, check it out (left). The idea “Get Happy” involved bringing a slew of people, famous for their internet breakdowns/outbursts/over-the-top-antics, to sing a “Get Happy” song with reggae celebrity Jimmy Cliff. On the digital end of things Deutsch LA built a flash based animation/game where users could pull in their Facebook friends and cast them as characters in their own “Get Happy” parade.

Complete with a series of fun easter eggs (like going into space), shared parades would deep-link directly to the user create parades.