Float Credit (iOS Redesign) V1

Float Credit needed a redesign for the closed beta launch. Given the sensitive nature of financial information and the tendency to mistrust new technology, the registration flow was central to the design. The registration copy was designed to feel conversational, and the form entry fields designed in a linear manner to feel almost like texting (for our millennial target market).

The design also features what I like to call a living gradient background. This gradient changes color, type and position in response to the user’s action, position of CTAs on the page as well as the user’s account status.